The Brief
Getsteez Art Gallery's Branding
The rebranding process for Getsteez Art Gallery involved transforming its online and print presence with a modern, user-friendly logo to reflect its contemporary aesthetic, and implementing a streamlined shopping interface to facilitate art purchases.
Getsteez is the online gallery and store of Jeffrey Okyere-Agyei, a Ghanaian-born, New York-based abstract artist working across painting and handmade ceramics. The brief called for an art gallery website that could sell original, one-of-a-kind work the way a gallery would, alongside a full ecommerce build capable of handling limited-edition prints, an art book, and a ceramics home collection, all through a single WooCommerce store built for a working artist rather than a large institution.
The Process
A gallery identity built around one artist
Unlike a multi-artist gallery, Getsteez needed a brand identity built entirely around a single voice: Jeffrey Okyere-Agyei’s abstract work, drawing on Ghanaian heritage and themes of memory, cosmos and self-expression. The logo, colour system and print materials were designed to feel contemporary and gallery-grade, at home on a business card as much as on a product label, without competing with the art itself.
Ecommerce web design for original art, not just merchandise
Selling original paintings, ceramics and a limited-edition art book through WooCommerce raises different questions than a typical online store: how to present one-of-a-kind pieces from named collections such as Ripples in Time, SANKOFA and Cosmic DNA, alongside repeatable products from the Asan’Ka ceramics home collection. Product templates, category structure and checkout were all built in Elementor Pro and WooCommerce to hold both models at once, on a single art gallery web design built for search as well as sales.
Responsive by design, not by patch
The site was prototyped first in Figma, then built on WordPress with WooCommerce and Elementor Pro, and tested across desktop, tablet and mobile so that a painting or ceramic piece reads with the same weight, and the checkout stays just as simple, on a phone as it does on a gallery-sized desktop screen.
The Result
For an independent, self-represented artist competing for attention against larger galleries and marketplaces, a considered ecommerce web design does real work: it signals the seriousness of the collections on offer, from SANKOFA to Cosmic DNA, before a single piece is even opened for viewing.
Logo and visual identity system
Brand guideline manual
Business cards and print collateral
Figma prototype for the full site
WordPress + WooCommerce ecommerce build
Responsive design: desktop, tablet, mobile
