Branding is not only what makes a memorable impression on consumers, it allows customers and clients to know what to expect from a company.
After establishing a brand, a must is to devise a brand strategy. A brand strategy identifies the goals for the brand as well as how to best accomplish it using the various components of your brand including language, the logo, and the brand guideline.
Much of a brand strategy will focus on how to appropriately utilize the brand across marketing materials and company efforts.
