Brand identity and marketing collateral for companies and startups.
Businesses need to communicate both internally and externally. It is through branding that companies represent the personality and attributes of their brand. This is the the first impression that a customer has of the company or product and by which it differs from its competition.
The success of a branding strategy is characterized by the application of all the elements of the brand in a consistent way. Branding help the public to recognize and differentiate brands from thousands of competing companies.
- Brand Strategy System
- Brand Identity Guidelines
- Stationery & Collateral
- Graphic Design
- Web Design
- Naming & Consultancy
/ How We Do It
The Brand Identity
Design Process
Briefing
After an initial meeting to get to know each other, we started by sending you a questionnaire. This questionnaire will help us develop a deep understanding of your organization, your target market and your competitors.
Research & Brand Strategy
Once we receive the questionnaire, we will use the information to do research that includes visual inspiration, define the brand strategy, messaging and brand voice.
Sketching & Concepts
When our research is complete and based on the brand strategy, we will create different logo concepts sketching, evaluating font systems and color palettes.
Design Development & Revisions
We develop and present the most promising logo concepts until we select the strongest. Once the logo has been chosen, we make appropriate reviews until the final logo is completed and approved.
Presentation
We will present a complete brand identity system that includes a style guide with the structure of the logo, color codes, font system, stationery and collaterals based on the needs of the company.
Delivery & Support
We send a complete final files packages in the correct format, a visual identity system and provide support for future brand application needs.
