Services
Branding
Branding is the art of shaping the perception of the brand. We want people to feel and connect with the brand on an emotional level. We start with the Brand Strategy Process and all the visual components that define the brand throughout all marketing communications.
We are committed to building strong brands that connect with the target audience and help companies differentiate themselves from their competitors.
Brand Strategy
- Competitor Analysis
- Target Audience
- Brand Personality and Story
- Brand Positioning
- Goals and Values
- Messaging and Language
- Marketing Funnels
Brand Identity
- Logo Design and Redesign
- Primary and Secondary Logo
- Sub Mark Logo
- Typography and Font Selection
- Brand Colour Palette
- Graphic Elements and Icons
- Photography Art Direction
- Brand Guidelines
Digital Design
- Web Strategy and Architecture
- Website Design
- WordPress Development
- Website Maintenance
- Social Media Templates
- Banners / Headers
- Keynote / Powerpoint Presentations
- Digital Letterheads / Templates
Social Media
- Social Media Consulting
- Feed Direction
- Branded Posts Creation
- Animated Reels
- Digital Adverts
- Scheduling and Posting
Print Design
- Business Cards
- Letterheads
- Compliment Slips
- Presentation Folders
- Stationery
- Packaging Design
- Brochures and Flyers
- Vehicle Design
- Banners and Signage
Brand Naming
- Brand Building and Architecture
- Creative Development “NameStorms”
- Tone of Voice and Verbal Identity
- Brand Slogans and Taglines
- Company and Product Naming
How We Do It
The Branding Process
Project Brief
After an initial meeting to get to know each other, we started by sending you a questionnaire. This questionnaire will help us develop a deep understanding of your organization, your target market and your competitors.
Research & Brand Strategy
Once we receive the questionnaire, we will use the information to do research that includes visual inspiration, define the brand strategy, messaging and brand voice.
Sketching & Concepts
When our research is complete and based on the brand strategy, we will create different logo concepts sketching, evaluating font systems and color palettes.
Design Development & Revisions
We develop and present the most promising logo concepts until we select the strongest. Once the logo has been chosen, we make appropriate reviews until the final logo is completed and approved.
Presentation
We will present a complete brand identity system that includes a style guide with the structure of the logo, color codes, font system, stationery and collaterals based on the needs of the company.
Delivery & Support
We send a complete final files packages in the correct format, a visual identity system and provide support for future brand application needs.
